Customer use case

How does Lagardère manage its many simultaneous multi-brand digital marketing campaigns?

Founded in 1992, Lagardère is a global group present in over 40 countries, with around 27,400 employees.

Lagardère News is the Lagardère group’s media subsidiary. It includes Europe 1, Europe 2, RFM, Le Journal du Dimanche and Paris Match.

Company

+20 000 employees

Sector

Media

Users

Head of Acquisition / Traffic Manager

Need

Manage the production of multi-brand visuals

Why choose Feazer ?

Challenge

The Lagardère Marketing team manages digital marketing campaigns for several media, including Paris Match, JDD, Europe 1, Le Petit Bleu and L’Indépendant. The challenge is to manage the production of digital visuals, both static and animated, for a multitude of brands.

In this context, the Marketing team decided to work with a partner capable of managing the simultaneous production of several brands without slowing down the pace or degrading quality.

Thanks to the Ultimate & Start packages, Feazer has crafted a range of deliverables for Lagardère:

• Digital (web banners, posts & stories Ads)

• Motion Design (animation of banners)

Testimonial

We have several brands and no well-defined charter, so we need a lot of help with the creative side of things. Volume is also important for us. […] Efficient and responsive! Our requests were respected, as were our creative initiatives. Thank you very much.

Mélodie Lefevre